BRIDGE, THE HEADQUARTERS OF ORANGE: A BRIDGE TO THE ENTERPRISE OF THE FUTURE
Monday 28 March —
15:00
- 15:45
The Talks — Hall 7
Description
How, in the space of four years (from the pre- to the pandemic to the post-COVID era), Orange built Bridge, its first global headquarters, as a tool for transformation, innovation and the wellbeing of its employees. Also, how, with the help of a creative director and an industrial designer, this firm co-constructed a collaborative, flexible and modular workspace with its employees, reflecting the brand’s image and values.
Participants
Constance CapdenatSenior Change Manager - New Orange Headquarter project (Bridge) - Orange
Gilles BelleyDesigner
Bénédicte ColpinArtistic Director & Director - LIGHTBOARD
Karine VergniolJournalist
Constance Capdenat
Senior Change Manager - New Orange Headquarter project (Bridge) - Orange
After studying at the Sorbonne and IEP-Paris and working as a journalist for Le Figaro, Constance Capdenat worked in ministerial offices. She then moved toward a career in communications and marketing within several telecom firms in France, London, and then Morocco. Major steps in her journey have included the launch of Orange in France in 2001 as Brand Manager, the international coordination of the Orange brand throughout the Group’s 28 countries, from 2003 to 2009, and the launch in 2010 of the third Moroccan telecom operator, as CMO. Since 2015, she has been working on major transformative projects for the Orange Group. This is what led her to take part in the installation of the new Headquarters, a transformative project for the 3000 employees working there and an innovative project that reflects the values of this brand, through its spaces and its design.
Gilles Belley
Designer
Gilles Belley is an industrial designer and a graduate of ENSCI – Les Ateliers in 2001, with a radio-station and signage project for highways. After several years working for others, he launched his own namesake business in 2006. In 2008, he was awarded the Grand Prix for Creation from the City of Paris in the Design section. In 2009, he received the Agora grant for design for developing the « La fabrique végétale » (“The plant factory”) project, launched in partnership with the La Cuisine art center at Nègrepelisse. In 2016, he won the VIA Carte Blanche award and presented “Rooms”. His work extends all the way through research projects (la Cuisine, EDF R&D), interior design projects (Lille Grand Palais, Fonds de Dotation des Oudin, EDF) scenography (Mémorial de la Shoah, la Cité des Sciences et de l’Industrie, les Cristalleries Saint-Louis, le Musée du Flacon de Parfum de Baccarat, le Musée Paul Belmondo), furniture (Orange, Sancal, Cider), industrial products (Nature & Découvertes, Plastic Omnium) and signage (Musée de l’Homme, ENSAE). His projects are envisioned as mediators between an environment, a project or scheme and its users. Indeed, he pays close attention to the dialogue between a projects’s various stakeholders, in order to ensure continuity between spatial considerations, actions and techniques. During this same period (since 2010), he has been in charge of the Industrial Design degree program at Ensci - Les Ateliers.
Bénédicte Colpin
Artistic Director & Director - LIGHTBOARD
A marketing and communications specialist for design and creative fields, Bénédicte Colpin travels the world, called upon by a vast international clientele, which she helps with different projects. Heading up her advisory firm, Lightboard-Paris, she works in France and abroad in several capacities and on different levels. Her projects and expertise deal with everything from developing emerging brands and reimagining key industrial hubs, to unblocking situations (in terms of design, communications or development) and finding solutions that are right for brands, entrepreneurs, institutions, foundations and investors. Through forging a creative path that is ideal for major real-estate development projects, she collaborates with brands and companies to implement their brand, product and digital-communications strategy. As a consultant, she works with creative associations and initiatives for new-business sourcing. For the Orange group, her mission was to represent, through furnishings, the values of this brand and the transformational energy for the firm that management was looking for.
Karine Vergniol
Journalist
During her 20-year stint at BFMBusiness, the TV and radio channel for the latest business news, Karine Vergniol specialized in the fashion, luxury and lifestyle sectors. As a reporter and presenter, she also hosted many shows, including « Goûts de luxe » (“A taste of luxury”) and « Innover pour le commerce » (“Retail Innovation”). At the same time, she developed an event-management and seminar-moderation business, notably around the themes of fashion and luxury: the Forum de la Mode and Relance Export Mode et Luxe (Fashion and Luxury Export Promotion) for Business France, as well as events such the Paris Shop and Design Awards. Today, as an independent journalist, she appears on the BSmart channel, creates podcasts for brands and institutions, and hosts webinars for organizations such as French Design by VIA.