The role of design in tomorrow’s hotel industry
Monday 20 January —
12:00
- 12:45
The Talks
Description
In 2020, a hotel opens every day in the world. Whether they are French, American, Italian, Danish, German or Spanish, young people from the same Western culture form a connected generation with new needs.
Nos partenaires : MINI
Participants
Damien PerrotGlobal Chief Design, Technical Services and Innovation Officer Accor Premium, Midscale & Economy brands
Wided BatatDoctor and professor specialized in experiential and digital marketing
Bénédicte DuhaldeJournalist
Damien Perrot
Global Chief Design, Technical Services and Innovation Officer Accor Premium, Midscale & Economy brands
After graduating from Vatel Hospitality School, Damien Perrot joined Accor in 1998 as IT Project manager for the Wagon-Lits Company. He was then appointed Project manager in the Procurement Department. From 2000 to 2012, he successfully occupied various positions within the Hotels Equipment Services: as IT Project leader first, then as Department Director before being appointed Design & Technical Services Communication Director in 2009. In 2013, he joined the ibis Family teams as Technical Vice-President for Europe. From 2014 to 2022, Damien led the Group Global Design department and from 2021 the Innovation Lab as well. As of January 2023, he oversees the Global Design, Technical Services and Innovation for Premium, Midscale & Economy brands at Accor. Damien has been fond of cuisine since his childhood and of board sports later on. Damien’s major challenge today is to define and deploy the Design and Innovation strategy for the Premium, Midscale & Economy brands. He also ensures to reinforce the brand equity and brand identity, bringing his team and the group strategy beyond hospitality traditional borders in terms of design, technical services and innovation. Always respecting operational obligations, the department Damien leads is increasingly looking for creativity to build experiences and arouse emotions, while also increasing the performance for investors.
Wided Batat
Doctor and professor specialized in experiential and digital marketing
Doctor and professor specialized in experiential and digital marketing; Wided Batat helps companies, organizations, and executive teams with the logic of continuous efforts in terms of innovation, progress, respect, responsibility, performance, and profitability.
Bénédicte Duhalde
Journalist