Limited editions and collaborations: creating rarity
Sunday 19 January —
11:00
- 11:30
The retail lab
Description
Collaborations between brands and limited editions have never been more abundant. At the crossroads of different styles, they open up creative possibilities and address new targets.
Participants
Alexandra SprungCo-founder - Simone agency
Alexandra Sprung
Co-founder - Simone agency
Alexandra starts her a career in two successive brand consulting agencies where she notices that strategy and creation are too often disconnected. In 2005, she thus co-founds Simone, a Parisian branding agency reuniting those two worlds. Alongside her three partners, coming from marketing, artistic direction and graphic design, she has been advising luxury brands in different markets (beauty&perfume, interior design, hospitality, wine&spirits, premium food…), on either their strategy and image : positioning statement, brand content, product development and overall branding issues.