How to design and improve the digital customer experience? Tools and techniques of the new digital marketing
Sunday 20 January —
11:00
- 11:30
The retail lab
Description
In the digital transformation era, how to transform customer experience to make it more innovative and efficient? This talk presents the practices to adopt to design an effective digital customer experience in the phygital context.
Participants
Wided BatatDoctor and professor specialized in experiential and digital marketing
Wided Batat
Doctor and professor specialized in experiential and digital marketing
Doctor and professor specialized in experiential and digital marketing; Wided Batat helps companies, organizations, and executive teams with the logic of continuous efforts in terms of innovation, progress, respect, responsibility, performance, and profitability.