Chinese Digital: The new lifestyle influences
Saturday 19 January —
15:00
- 15:30
The retail lab
Description
For Chinese new generations, hyper connected and early adopters of the latest technologies; Chinese applications such as WeChat or Weibo, represent much more than simple tools. They are anchored in their daily lifestyle, setting up new socialization and consumptions norms within their influential communities.
This phenomenon directly impacts the relationship of those new generations to brands, as well as their shopping journey. Becoming « social shoppers », they create new interaction and new expression codes that are here to rethink and adapt the brand positioning and communication strategies.
Participants
Juliette DuveauFounder - The Chinese Pulse
Sophia DumenilCo-founder - The Chinese Pulse
Juliette Duveau
Founder - The Chinese Pulse
With a long experience in trend agencies, Juliette Duveau has been accompanying for more than ten years international and Chinese brands, coming from the fashion, lifestyle and beauty universes, in their Chinese development strategies. She has a double background: creatives industries management at IFM as well as a specialization on Chinese market, after Chinese language and civilization studies at Langues O. To help international brands to better adapt to this market, she creates in 2017 with her associate, Sophia Duménil, a trend and consulting agency dedicated to contemporary China: The Chinese Pulse.
Sophia Dumenil
Co-founder - The Chinese Pulse
With a bachelor’s degree in international business and a specialization in Brand Marketing, Sophia Dumenil has gathered seven years of communication, marketing and event management in China (Auditoire China / Red Bridge Communications) for fashion, beauty and luxury brands. Sophia Duménil has a total of nine years China experience that has given her a great understanding of the market and its evolutions, the local culture, good knowledge of Chinese language and made her extremely resourceful locally to lead projects at their best. Sophia is today the co-founder of The Chinese Pulse, a Paris based consulting agency created 2 years ago that specialize in cross cultural trends and insights between China and Europe for fashion, beauty, luxury, lifestyle and tourism industries.