Brand identity, polysensoriality and perfume
Friday 6 September —
11:00
- 11:30
The retail lab
Description
The brand identity is no longer just a matter of image. To create desire and originality, the famous “customer experience” must integrate all the senses, become “polysensory”. Illustrations of a key topic for tomorrow’s outlets.
Participants
Elie PapiernikDesign Director & Managing Partner - Centdegrés
Elie Papiernik
Design Director & Managing Partner - Centdegrés
A former student at the École Nationale Supérieure de Création Industrielle, Elie Papiernik is an entrepreneur and designer. He co-manages centdegrés, the international brand intelligence, design, and architecture firm which he founded in Paris in 1988 with David Nitlich. Passionate about transforming brands, about disruptive innovations, and about collective intelligence, Élie Papiernik regularly shares his views on subjects such as the future of retail, the digital revolution, the consumer experience, and storytelling within major corporations or at international fairs such as Luxe Pack, Cosmoprof, the Salon du Luxe, the INSEAD Global Luxury Forum, China Beauty Expo, and Who’s Next.