The word 'hospitality' is on everyone's lips... to the point where it's hard to know what it truly means anymore. Isn't this just a unique way of welcoming guests, whether in a restaurant, a hotel... or a retail space?
It’s also a sector that retail must draw inspiration from to redefine shopping as an experience — an invitation to live the brand. Let's explore together the key elements to turn every retail space… into a real destination.
Claire ChevallierHead of Retail Design & Visual Merchandising - Carré Basset
Julie KososseyHead of Development & Communication - Carré Basset
Head of Retail Design & Visual Merchandising - Carré Basset
A graduate of the European Business School and holding a Master's degree in Marketing, Design, and Creation from Audencia, Claire has over 17 years of experience working in design agencies, tackling various brand challenges and translating their codes into physical spaces. Claire began her career as a project manager at Carré Noir, an agency within the Publicis Group, before moving to Landor, an agency within the WPP Group. After 10 years at Saguez & Partners and then at CBA Paris as a Client Director, Claire took the lead in 2019 as Director of the Retail & Visual Merchandising business unit at Carré Basset, a design agency specializing in luxury markets. There, she focused on expanding the business and addressing various customer journey challenges at the point of sale, such as Yves Rocher, Garnier l’Oréal, Chloé, Burberry, Fred… . In charge of overall business management, Claire dedicates her expertise to meeting her clients' commercial needs and seizing new opportunities. She leads strategic thinking from the outset and ensures consistency in the application of creative and experiential directions within physical spaces.
Head of Development & Communication - Carré Basset
A graduate of EFAP and the ‘Global Fashion Management’ MBA from Institut Français de la Mode in Paris, Julie has worked in the Luxury sector for almost 20 years. She began her career in Italy, as a stylist in the fashion editorial department of IO DONNA magazine in Milan, then she worked in sales and marketing positions for various luxury Fashion & Lifestyle brands, such as Valentino. Passionate about luxury brand positioning and deployment strategies, she spent 5 years at NellyRodi as a strategy consultant. In 2024, she joined Carré Basset as Director of Development and Communication: thanks to her global sector knowledge and her transversal role, she works in synergy with the agency's expertise to respond to clients' issues and challenges in the best way.