Maison Sarah Lavoine: a success story from home to fashion
Friday 6 September —
14:00
- 14:45
The Talks — Hall 7
Description
From interior design to decor, fashion, and beauty, Sarah Poniatowski has established her brand as a benchmark for the French art of living. Here’s a look back at an unconventional business journey and an adventure in chic and color.
Participants
Sarah PoniatowskiFounder - Maison Sarah Lavoine
Soline DelosJournalist
Sarah Poniatowski
Founder - Maison Sarah Lavoine
Sarah Poniatowski has been immersed in the world of design since childhood and was soon introduced to interior architecture by her decorator mother, and later by François Schmidt. “I understood very early on the importance of having a cocoon, an anchorage in which you feel good, and the need to have a world that reflects you.” She opened her interior design studio in 2002 and launched her first furniture and decor collections in 2012. Self-taught and uninhibited, she plays by the rules and creates by instinct. Her personality shines through in all her projects. Her signature: bold colors, elegant lines and timelessness.
Soline Delos
Journalist
Soline Delos is a journalist at ELLE and ELLE DECO who specializes in contemporary art, design and decor. She regularly interviews key figures in decor, interior design, and design. She is co-author of the book “Home”, with India Mahdavi.