Tristan Auer, a gentleman at the beach

If France were to have its own gentleman designer, his name would be Tristan Auer. Architect and interior designer, Maison&Objet Designer of the year in 2017, he is famous for his elegant work and his discretion as a person. "My works don't talk about me he says. I think of myself as a made-to measure tailor; I adapt to each of my clients to help them continue to write their own stories and play with their colours." In addition to the impressive made-to-measure makeover of luxury hotels all around the world such as the Crillon and the Hôtel Scribe in Paris, the Shangri-La in Hong-Kong, as well as the private residences of several rock stars, Gentleman Auer can also re-look your vintage car, your yacht or your private jet. 

January at the beach

Far from being a snob, he has also turned a Paris 8 square metre maid's room into an "urban cabin". This chic bachelor-flat, clad in oak, has an unbroken view of Montmartre. As a collector of vintage cars, he likes to re-cover the interior of a 1966 Ford Mustang or a 1978 Lamborghini Urraco in leather and cashmere, plumbing in the smallest detail the depths of the soul of its owner. Next January, his own white Lotus Esprit, like that of James Bond in The Spy Who Loved Me (1977) will simply be parked in front of The Beach Club which he has designed in the centre of Hall 7 of the trade fair. A playful reference to the amphibious version of the car driven by Roger Moore. In this relaxation and eating space run by Mariage Frères, you will be able to sip tea and enjoy light meals, with your feet up on a deckchair or seated at the terrace. The decor recalls beach cabins, with their stripes of raspberry pink, lemon yellow and pistachio green. From the lifeguard chair to the diving pontoon, nothing has been left out. "I had a free hand with the theme", says the designer. I wanted to celebrate lightness, freshness and joy."  

Retro Nostalgia 

Amongst his references, pre and post-war French beaches, where elegantly unsophisticated young women stroll along the promenade, while athletes perform acrobatics on the sand and children wolf down ice cream cones sold from the ice cream man. The Beach Club will be crowned by a huge floating streamer like the sky banners towed by advertising planes which flew up and down the shore with amusing messages. "Some people used them to declare their love: This will be my Marriage proposal" laughingly puns the gentleman.