Having previously shone a spotlight on the United Kingdom, Italy, Lebanon and China, this season’s Rising Talent Awards are celebrating 6 up-and-coming designers from the USA, selected by an acclaimed jury. They join us for a quick chat.
Growing up in the Midwest, I think I work better when I’m a little bit away from the hot spots. Los Angeles has a great design and art scene; I feel like it’s not as much in your face as New York is, and I think the slower pace of L.A. fits my personality. Definitely the weather does.
The main reason is that I’m interested in teaching some time in the future. Both at the University of Cincinnati and now Art Center, my professors have had a huge impact on my career. I’m just as passionate about giving back that way and helping other people achieve their goals in design as I am about creating physical things.
In one of my earlier pieces I did some machining on aluminum for a lighting fixture. I had created a pocket where the LEDs would fit and since it was going to be covered with a diffuser, the grooves from the milling were not entirely clean. Later on I found a process photo of the light and thought it would be super cool if I recreated that same unfinished look on an exposed surface and just let the piece celebrate how it was made.
I thought it might be hard to be artistic and make money, but while I was in school at the Art Institute of Chicago studying design, I found this wonderful niche world of sculptural furniture. I decided to pursue it as heavily and intensively as I could. Material investigation has taken this chokehold on my process. I guess that’s a bad word for it. Let’s just say it’s very enlightening.
Looking at William Morris and loving his philosophy of not trying to mimic nature because nature’s going to do that better than you will. He advised taking the patterns that inspired you and making them your own thing.
I fabricate all my own work myself, and a lot what I do is pushing that, trying to make something a little harder than usual for me. At my day job I’m making things that are crazy, so doing a cement dining table after hours? Why not?
Aaron Aujla: It was funny; I was thinking about domestic interiors and Ben was making sculpture that relates to the body. I guess we were flirting with making actual, usable works. The other thing was that we just wanted to quit our jobs.
Aaron Aujla: We basically have a research-based approach to design. Ben and I usually sit down at the start of the year and lay out the four collections. For Bamboo, we were really researching my family history in India, and the crafts and techniques used in the ’60s, when Jeanneret and Corbusier were there. I have an uncle who lives in Chandigarh still. We went to India and found pictures and replicated the way they were making the bamboo furniture without screws or nails.
Aaron Aujla: We’re thinking about making a collection about the Shakers and Ben’s experience growing up in upstate New York.
Ben Bloomstein: In my early childhood my family was part of a Sufi community in upstate New York based in an old Shaker compound. We’re looking at making collections based on this crossover environment that they built.
Joel Seigle: Our understanding of what it is to run a design business in the modern age and what that encompasses has changed. There’s a lot to it, especially for a small team. You think it’s going to be all fun and games, drawing and making. If you do that, you have a pile of designs and no one to view those designs.
One of our most intriguing is the marble-and-leather tray. You see those materials used a lot, but not in that combination. We also do really well with our planters, which are a collaboration with Light + Ladder.
Right now there is a wine opener I’m really excited about. It’s a single cast-brass part, roughly based on a midcentury modern principle. I see this trend of natural wines becoming more and more of a thing. We’ve also been trying to do lights for a while and are finishing an Art Deco-inspired sconce.
Art Deco is rich, luxurious, over the top. With lighting, you can do a lot of layering and curves and use luscious materials like brass. And of course there’s a lot of architecture in New York that you can reference.
Kira de Paola: I definitely think so, though we’re not millennials. I would describe what we do as contemporary work that’s a little more avant-garde than what’s generally available in showrooms aimed at decorators.
Joseph Vidich: I think there’s a true sense of craft, especially with a lot of the smaller brands and companies where people are actively involved in the making of their work.
There are six, not counting us. As we grow and have more staff, it changes how you navigate this familial setup. There’s more structure than you would have with just family.
I have no problem with minimalism, and just to think of our Blossom series as purely decorative is selling it a little bit short. For me, it’s about the gesture of growth: How do you communicate the way that plants grow and move because this is something that they do naturally; this is encoded in their cells? For us it’s so hard to build these things because they are so organic; they require building a prototype, then tweaking the prototype, then moving to the final metalwork, then tweaking that as well, all in the effort to do something nature does on its own accord. I have to take notes from nature and reverse-engineer what I am seeing.
I foresee the business expanding and me not having to touch every single piece of what goes on in production, but I do think as a maker you have to be pretty intimately connected.
With ever project, the first thing we ask ourselves is: Can we make this ourselves or do we have to outsource to an expert? If we find the best solution is to outsource to a machinist or fabricator, at least trying to do it ourselves is the best way to learn or communicate what we want.
By Julie Lasky