ACCOR DESIGN AWARDS x SOFITEL - 2024 Luxury Edition
Published on 4 July 2024
Honoring Sofitel's 60th birthday, the Accor Design Awards (ADA) 2024 Luxury Edition invited International Interior Design students to rethink the guest journey, blending art and sustainability with Sofitel's ‘French zest’ to reinvent luxury hospitality. A curated exhibition will be shown within Hall 6, K98-L99.
The stand will unfold like a gift box. Visitors will explore new visions of hospitality presented by students selected from a hundred projects across twenty schools in eight countries. "ADA’s goal is to contribute to the future of hotel design by providing a visionary perspective on culture, sustainability, and well-being. It’s about envisioning tomorrow’s hotel industry, discovering new talents and trends through each school," comments Elodie Noël, SVP Global Brand Design Sofitel Legend, Sofitel, MGallery, Emblems at Accor.
Interior designer Émilie Roz, founder of eroz, defines quiet luxury with elegance, emotion, and sustainability, offering a refined yet modern space for creative encounters at an animated Sofitel stand. "From sourcing to construction, right through to dismantling, the materials are sustainable," continues Elodie Noël, eager to demonstrate with partners such as Emmaüs and Valdelia that sustainability is central to a new vision of luxury hospitality.
This year, the five ADA winners will be announced on September 5 by jury president Lázaro Rosa Violán.