Ashiesh Shah, Designing objects is an art

Multiple award-winner, commissioned by the Indian government to take part in the NITI (National Institution for Transforming India) programme, TV host on Fox-Life, art critic for magazines such as Casa Vogue and, since Covid, founder of a support fund for designers, we are wondering how flexible Ashiesh Shah's schedule can possibly get! When does he find time to design such exquisite places shaped around Wabi-Sabi ideals for his Very Important Clients? Here are the answers over the phone from Mumbai: Four hours and 30 degrees away from Paris.

As an ambassador of this year's edition, what are your expectations from Maison&Objet 2022?

I can't wait to see how your teams and the brands you are showcasing have formulated the new luxury codes in this post-pandemic era, where home interiors have become increasingly important and new needs emerge, extending the definition of home. I am also impatient to speak with Gauri Khan [film producer married to the actor Shahrukh Khan] who will also be here with me as ambassador.

You work for Indian movie stars. Do you ever get unusual requests?

This kind of client doesn't think they are extravagant. Everything appears to be normal until I tell people about it and they laugh. Working with industry leaders encourages me to surpass myself every time – Actually, I do the same with all my clients! I know that a politician or a famous stylist can’t afford to spend much time with me; I also see time pressure as a challenge.

You started your career in New York, why did you come back to India? 

It appeared to me that India wasn't considered as a well-known country for design. I wanted to prove that my country had a bright future, especially in arts and crafts. That was 15 years ago, things have changed a lot since then. When looking at techniques and aesthetics, we have a lot in common with western countries. The fact that Indians come and visit Maison&Objet and actually buy a lot is a genuine demonstration. 

What will you never forget as a student of Parsons School of Design in Greenwich Village?

The way people work in New York, where everything is streamlined, even when it comes to crafts. I owe a lot to New York for what I am today. I spend at least 20 days a year there. 

Forbes India named you "most influential art collector in the Indian subcontinent". Which piece inspires you the most?

My latest acquisition, a crystal ball by Danish artist Ólafur Eliasson, which gives off a huge amount of energy. I'm mostly interested in Indian contemporary art. I love including artwork in my projects; it enhances the decor and resonates with the furniture. Artwork and furniture complement each other's stories.

A memory from Maison&Objet?

I've been coming here for ten years, I like the way you showcase young talent and I love the way I can fly from South America to Africa without leaving the trade show. I think of you every morning thanks to a Marrakesh rug I bought and which I use as a yoga mat.

What trends seem important to you?

Main trends are precious, they are an excellent market barometer; but one must also pay attention to less significant changes, to the smallest little signs which are at least just as important.

What kind of future do you see for design? 

Future will emerge one day at a time. It will become increasingly sustainable and local in terms of production.

Any plans?

In addition to my architecture agency, I am continuing to craft new creations in my "Atelier" founded in 2017. Lamps, furniture, carpets, ceramics, It gives me a free hand. It's a place which combines all my areas of interest and where art becomes a reality. 

www.ashieshshah.com