Under the sign of desirable development
Published on 10 May 2021
Combining ecology and pleasure, ethics and aesthetics, Paris Design Week invites all its participants to this challenge during its next edition.
The signals are there. The beginning of the school year in September 2021 will mark the gradual return to an almost normal life. But will it be therefore former life? Indeed, not. Care for others will remain. Environmental awareness has taken a giant step. This irreversible swing is coupled with an irrepressible desire for recklessness, pleasure, and freedom. The post-Covid period will push us to go out, share, catch up on lost time. There is no question of depriving oneself, but how to conceive of this new and responsible world?
Paris Design Week launches the challenge to all its participants by placing its 2021 edition under the theme of «desirable development». In recent years, the alarming speeches on the climate emergency have often had a guilt-inducing and anxiety-provoking aspect. The proposed solutions have long lacked appeal. Today, technology, creation, and design are leading the way to exciting possibilities.
Young designers intuitively integrate the approach. They are joined by the big publishers.
Luxury brands, true laboratories of innovation, lead the way. The evidence is clear. The world of design has all the cards in hand to invent an aesthetic renaissance that is both frugal and happy,
promising desires, pleasures, and envy. The development will be both sustainable and desirable.