(RE) GENERATION!
Hall 7
Description
Inspirations 2020 — Paris | January 17-21, 2020
Playing the nostalgia card is out of the question!
So, to celebrate its 25th anniversary, Maison&Objet is looking to the future and, in its upcoming January and September editions, will set out to analyse the attitudes, desires and expectations of Generation Y and Z’s digital natives. A whole year’s celebrations will be devoted to these committed millennials who, confronted with the many current crises, are looking for a better world, changing the rules and revolutionising consumer behaviour in both the home and lifestyle sectors.
Participants
Vincent GrégoireInsights Director - NellyRodi
Ramy FischlerDesigner
Vincent Grégoire
Insights Director - NellyRodi
Vincent Grégoire graduated from Ecole Camondo having studied interior design and design. While still a student, he designed sets and exhibitions, made accessories for fashion designers and designed artwork for advertising. After working as an artistic director and designing exclusive products for the decorator Agnès Comar, he joined the consultancy firm NellyRodi in 1991. As the agency’s creative director, he was responsible for the early creation of the NellyRodi Lifestyle department. Highly dedicated to his customers, he travels the world to identify new trends, markets and consumers. In 2016, he took over the Consumer Trends & Insights pole at NellyRodi, which is the veritable starting point for all of the prospective strategy that the business intelligence and creative intelligence consulting firm provides to its clients. Driven by a desire to share his knowledge and the results of his analyses, Vincent sees his work as making a connection between marketing, creation and communication. Constantly looking for new insights and influences, he immerses himself in the contemporary world to capture and decipher the zeitgeist. In 2003-2004, he was a TV and radio columnist (Canal +, Chérie 25, Europe 1), contributed quotes and interviews to the media (radio, books, television, magazines) and wrote articles for the press (current events and trends pages). This “trend hunter” is however above all a creative and someone who is capable of questioning the connections between brands and the new trends that he discovers, explores and comes to understand as he travels around the world.
Ramy Fischler
Designer
Ramy Fischler, a Belgian designer based in Paris, has developed an eclectic creative practice. He is graduated from the Ecole nationale supérieure de création industrielle ENSCI-Les Ateliers, and laureate of the Académie de France in Rome in 2010. He joined the Villa Médicis where he considered, in situ, how visitors and artists are received within this legendary place, and became interested in the history of furniture and their association with power. Research that gave rise to several exhibits in Italy and Paris. Fascinated by the tension between history, space and furniture, Ramy Fischler created his own agency, RF Studio, in 2011. Among his most recent projects, the Twitter France headquarter, the National Gallery Cafe in London, the community kitchen restaurant Refettorio Paris in collaboration with the artist JR and Encore Heureux architect and the 5-star hotel on the Champs-Elysées Avenue.
(RE) GENERATION!
Inspirations 2020.
Maison&Objet has chosen to work with Business and Creative Intelligence consultant agency Nelly Rodi, to examine new consumer trends driven by the new generation and the subsequent influences on business.
In January, this innovative and demanding generation is the subject of an ambitious forward-looking installation created by Ramy Fischler, Designer of the Year Maison&Objet 2018.
Design, and action!
Ramy Fischler has taken a risk by choosing a sci-fi like installation to question future uses. “A fictional narrative is an incredible tool for considering design. It is also a very direct and effective vector of communication”, he explains. Ramy has pulled out all the stops: 5 people will act out what life will be like in the co-living spaces of the future, exploring these new situations right in front of visitors and under the eye of the cameras in a “laboratory for testing new uses”. Throughout the year, micro narratives will be posted on Internet creating lasting echoes of this original experiment.