Why choose the marketing influence for a brand?
Monday 21 January —
11:00
- 11:30
The retail lab
Description
Today, all brands have the option to use the marketing influence vector.
Why appeal to influencers ? What are the traps to avoid ? What are the 5 tips to make your brand bankable ?
Participants
François-Xavier GoudemandSpecialist in marketing strategy & branding
François-Xavier Goudemand
Specialist in marketing strategy & branding
François-Xavier Goudemand is the author of the book "How to create a bankable brand? "(Ellipses Editions). He graduated from ESSEC with a Master's degree in Management, MBA Marketing Ebusiness and a Master's degree of Amiens business school. 20 years of experience including 15 years as Marketing and Communications Director, he has been actively involved in the creation of 14 BtoC and BtoB brands. - He is also speaker and lecturer in several business school.