Nowadays in China, people are looking for unique and stylish interiors. Lifestyle experience is more than ever in the spotlight.
Discussion with our experts about this society phenomenon and its new trends.
Nos partenaires : MINI
Julia CappManaging Director & Design Department Director - RDAI
Zuo An XiaoFashion and lifestyle KOL
Lili FengChief Marketing Officer - DesignChain
Managing Director & Design Department Director - RDAI
Julia Capp graduated from the University of Queensland, Brisbane with a Bachelor of Architecture and Bachelor of Design Studies and has an MBA from the Institut français de la mode, Paris. Julia spent four years working in London at McColls then Bruce Henderson, then six years based in Hong Kong — where she registered as a government-chartered architect in 1995 — and Shanghai, working for Peter Fung, Patrice Butler and Pearl Lam on hotel, club and residential property development projects. In 1998 Julia joined RDAI to coordinate the agency’s architectural projects, at a time when the agency was growing quickly, with projects worldwide. In 2006 she became responsible for communication and developing furniture and object design, and is now director of the design department and development.
Fashion and lifestyle KOL
An Xiao has always had a warm, creative and enchanting personality. She is someone who strives to discover new things and meet new people. After completing her higher education in Switzerland, and with the encouragement of her parents, An Xiao crossed the Atlantic to study design. Los Angeles was where it all began. With its cultural diversity and incredible energy, it is a place where anything can happen and it was inspirational for An Xiao. This was the birthplace of her passion for creation, and in particular for fashion design. While at university, she enjoyed sharing her outfit ideas, her taste for refinement and her aesthetic. An Xiao quickly managed to charm her peers, who nicknamed her “The Chinese Stylist”. Her entrepreneurial character lead her on to open two boutiques in the city of Angels in 2006 and 2012. When she is not working, she primarily travels in Europe. She is fascinated by the culture and luxury craftsmanship in France, Italy and Switzerland and by the richness, quality and historical legacy of the big fashion houses, such as Hermès, her first French inspiration. In 2015, An Xiao decided to move back to Beijing to devote herself to this love of fashion. Initially just to entertain friends, she created a Weibo account and posted Xiao’s Daily looks every day. After only a few weeks, she had become a social media sensation and her advice was being followed by thousands of internet users. She became an unstoppable and iconic influencer of current trends, building the first online Chinese social network Weibo community. An Xiao has a strong focus for the future: she wants to invest herself fully in the world of the arts.
Chief Marketing Officer - DesignChain
Lili holds MA in marketing from Bristol Business School, UK. She has a rich experience in cross-culture communication and brand marketing, bringing overseas luxury brands into China market. She was VP at Affinity China, a New York founded private network targeting at HNWIs. She has successfully connected brands with Chinese VIPs through remarkable events such as New York Empire State Building CNY Lighting Ceremony, private charity dinner with Prince Albert II of Monaco etc. Ms. Feng now oversees DesignChain’s brand building and its marketing strategy.