What trends will guide innovation in retail and product design for tomorrow's consumers ?
Friday 7 September —
12:00
- 12:30
The retail lab
Description
Come discover the socio-cultural trends, as varied as the desires to connect with nature and poly-cultural hybridization, that are impacting consumers in terms of retail, product design, storytelling and brand experience.
Participants
Patricia BeausoleilHome, Environment & Consumer Goods Consulting Director - Peclers
Emma FricHead of Research & Future Insights - Peclers, Paris
Patricia Beausoleil
Home, Environment & Consumer Goods Consulting Director - Peclers
Renowned for the successful creation and development of the Univers Mode trend-forecasting agency, Patricia Beausoleil possesses international experience, not just in the Home and Environmental sectors, but also in Fashion and Colors. This broad-ranging expertise brings undeniable added value to clients of Peclers Paris in developing their overall creative vision. Today, Patricia Beausoleil is on the Board of Directors at Peclers Paris. In collaboration with her team, her missions are to develop the Environments&Design trend book and advise her clients in the Home, Consumer goods, Environment and Lifestyle market sectors.
Emma Fric
Head of Research & Future Insights - Peclers, Paris
After initial training in law motivated by her interest in the rules that govern society, Emma discovers, when studying at CELSA, communication techniques and semiology, the later becoming her true passion. To apply its principles and better understand what makes societies tick, she is hired by the branding and design agency Cato Consulting Group, which she heads in 1996. Two years later, back in France, she demonstrates her talents as Strategic Planning Manager at Brand DNA up to 2006 when, as a freelance consultant, she works for Omega, BAT and BPI. Emma becomes a member of the Peclers, Paris team in 2007, as head of the Department of Research and Future Insight. In charge of the Futur(s) trend book, she recruited a team to identify the emerging signals that will shape tomorrow’s world, and help clients analyze trends and develop distinctive directions, guided by her motto, which is to “rehumanize brands.