How to set up and organize MAISON&OBJET innovations per topic ? How to create a coherent stylish storytelling by mixing materials, colours, shapes, functionalities and by playing with objets to make them desirable for the customer ?
Elizabeth LericheDirector - Elizabeth Leriche
Director - Elizabeth Leriche
Elizabeth Leriche is the Director of her own eponymous style consultancy. She is what you might call a “trend hunter”. For over twenty years, she has been working in the textile, fashion, design, industry, and home worlds. Her business activities are based on the five essential axes which are: trend research, collection design and product development, design of exhibitions/installations and forums for professional fairs. She gives meaning and tells storues, drawing from many fields: her travels through major world capitals, exhibitions, architecture, culinary arts, analyzing consumer behavior to offer appropriate responses and a customized, forward-looking vision. She has taking part in the Maison&Objet fair’s trend Observatory for over 10 years. For this project, she enjoys recreating situations and inviting visitors to participate by using their senses.