Understanding and seducing generation Z
Saturday 8 September —
12:00
- 12:30
The retail lab
Description
Generation Z (12-18 years old) is unique and paradoxical. Its purchasing and consumption practices in terms of home design are often misjudged. This presentation gives retailers all the keys to build their retail strategy and capitalize on the new generation: the Z.
Participants
Wided BatatDoctor and professor specialized in experiential and digital marketing
Wided Batat
Doctor and professor specialized in experiential and digital marketing
Doctor and professor specialized in experiential and digital marketing; Wided Batat helps companies, organizations, and executive teams with the logic of continuous efforts in terms of innovation, progress, respect, responsibility, performance, and profitability.