To win over and build customer loyalty on Instagram
Friday 18 January —
13:00
- 13:30
The retail lab
Description
Why and how to communicate on Instagram? All about the editorial and visual codes of this social network. What content to publish and when ? How to animate your shop, what events to highlight ?
Participants
Sophie GaudrasConsultant Food Tech & Founder - Mongardemanger
Sophie Gaudras
Consultant Food Tech & Founder - Mongardemanger
After completing her academical studies in Journalism and Literature, Sophie has worked for the creative wording service of French TV network Canal +, then in different creative agencies, one of which specializing in food communication, before starting to work for the marketing service of a company. At Mastrad kitchenware, she was in charge of the communication, social networks and partnerships. In 2016 she founds Mongardemanger, an high end online grocery shop, while a the same time creating mongardemanger l’Agence, a marketing agency specialized in food marketing for both print and web. She is now growing as an independent consultant. She is convinced that taste cannot be separed from beauty, and keeps a permanent watch on social networks and new trends.