The winning bet of a shoppable experience in hospitality
Saturday 9 September —
10:30
- 11:00
Workshop Hospitality — Hall 6
Description
Launched in the midst of COVID, when travel was nearly impossible, Eminente, the new Cuban rum brand, banked on accessible exoticism to spotlight its flagship product. They successively opened the Hotel Eminente, then Casa Eminente last February, a Cuban guest house in the heart of Paris, to expand the brand’s lifestyle experience. Committed to a responsible environmental approach, they have entrusted their decor to Selency, an online secondhand goods specialist. And the result has been a brand identity that resonated with an authentic hospitality experience. Discover a behind-the-scenes look at this unusual project.
Participants
Camille De DominicisCo-Founder & Brand Director, Eminente
Dylan CohenMarket Manager - Eminente France
Camille De Dominicis
Co-Founder & Brand Director, Eminente
After 10 years in marketing and communication with some of the biggest names in cosmetics and wines & spirits, Camille co-founded the Cuban rum brand Eminente for the LVMH group in 2020. With a passion for spirits, she puts all her energy and entrepreneurial spirit into crafting an innovative brand strategy to make Eminente the leader in Hispanic rum.
Dylan Cohen
Market Manager - Eminente France
After 5 years in marketing and communications at Hennessy cognac, where he was in charge of international brand campaigns and new product launches, Dylan joined Eminente for its French launch in 2020. There from the start of Eminente, he participates in the sales and promotion of the brand in France. Since 2023, he has been Country Manager for France, the top market for Eminente rum.