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The Silver Generation: “I do what I like”

Sunday 19 January — 15:00 - 15:30
The retail lab

Description

Not faux youngsters nor traditional retirees; not crazed teenagers nor senior citizens; Bursting with energy and engaged consumers, the Silver Generation is revolutionising our perception of age!

Participants

Christophe ParotFounder - Brainjuice Studio

Christophe Parot

Christophe Parot

Founder - Brainjuice Studio

With 20 years experience in retail, Christophe has worked for Unibail-Rodamco, Habitat and the Club Med in the development, innovation and marketing departments. A graduate from HEC in entrepreneurship and a passionate leader, he founded his first company in 1997 : Apache, a retail chain dedicated to kids. Curious and passionate, he enjoys doing things with a twist. This is why he founded Brainjuice in 2012, an agency specialised in the design of tailored customer journeys for macro-traffic locations.

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