The keys for a successful social media strategy
Friday 6 September —
13:00
- 13:30
The retail lab
Description
What are the specific qualities of each social media platform? How to take advantage of them? What content are users searching for? How do influenceurs dominate these networks? How can a brand stand out and develop an engaged brand community?
Participants
Jérôme DuchampsFounder & CEO - SPOKE Agency
Jérôme Duchamps
Founder & CEO - SPOKE Agency
Jérôme Duchamps started his career in the advertising industry, contributing to the creation and development of the digital agencies inside major communication groups: DDB and BETC. Convinced that socialization should be at the heart of a brand’s strategic approach, he left his position as Managing Director in BETC Digital to create SPOKE Agency in 2014. SPOKE is an independent communication agency specialized in Social Media, with clients like Etam, Caisse d’Epargne, Groupama, M6, Cartier, Chanel, Sécurité Routière, Energy Observer… The agency won many prices and is known for its many successful campaigns: “Meilleur Job d’Eté/ Etam”, “Mode conduite/ Sécurité Routière”, “Calvi on the Rock/ Bash”, “My Safie/ MACIF”…