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The exacting, fickle consumer looking for product love in-store

Monday 9 September — 14:00 - 14:30
The retail lab

Description

A blockbuster for 2019: a fickle consumer meets the product of his dreams! Its aroma is enticing, its voice melodious, it is visualle attractive… Discover this tumultuous journey and a love story between a man and a brand!

Participants

Thierry PayetCreative & Customer Experience Director - Mood:Media

Thierry Payet

Creative & Customer Experience Director - Mood:Media

Thierry Payet joined Mood:Media as Creative & CX Director in 2017. He also leads the Open Innovation initiatives and the “phygital” offer for retailers in France. Previously, Thierry Payet worked for 16 years at leading Media and Entertainment firms in several positions, including Director of Marketing and Development Europe/MENA. Thierry Payet also held positions in strategic and digital partnerships at Ubisoft and Universal Music. Thierry Payet graduated with a Bachelor of Arts and a Master in Marketing and Communications from the Paris School of Advertising.

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