January 18-22, 2024 September 05-09, 2024

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Social Medias: ethical brands and engaged consumers

Friday 17 January — 13:00 - 13:30
The retail lab

Description

With increasingly vigilant and committed consumers, how to communicate in a transparent manner about your ecological and societal commitments on social networks ?

Participants

Jérôme DuchampsFounder & CEO - SPOKE Agency

Jérôme Duchamps

Jérôme Duchamps

Founder & CEO - SPOKE Agency

Jérôme Duchamps started his career in the advertising industry, contributing to the creation and development of the digital agencies inside major communication groups: DDB and BETC. Convinced that socialization should be at the heart of a brand’s strategic approach, he left his position as Managing Director in BETC Digital to create SPOKE Agency in 2014. SPOKE is an independent communication agency specialized in Social Media, with clients like Etam, Caisse d’Epargne, Groupama, M6, Cartier, Chanel, Sécurité Routière, Energy Observer… The agency won many prices and is known for its many successful campaigns: “Meilleur Job d’Eté/ Etam”, “Mode conduite/ Sécurité Routière”, “Calvi on the Rock/ Bash”, “My Safie/ MACIF”…

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