Retail & CSR: How to give new meanings to the point of sale?
Friday 6 September —
16:00
- 16:30
The retail lab
Description
What if the transformation of our society started in point of sale? Because it is the place of daily consumption, retail is at the heart of the stakes of CSR for brands. What good practices to embody their commitments in store?
Participants
Hélène MailletDirector of strategy and innovation - Market Value
Hélène Maillet
Director of strategy and innovation - Market Value
A graduate of Sciencescom, Hélène started her career at the Nude Paris agency where she was in charge of brand strategy. She supports a wide variety of clients from the defining their positioning to their branding and packaging, including for Canal +, Arkema, UPSA, Yoplait, Tefal, Vania, Hypnotik, Jules, and UPSA. She has also worked on the creation of the Le Groupe La Poste brand, for whom she ushered in a real transformation over 7 years, including the rollout of their brand architecture and the launch of new local services. Hélène joined Nude Paris’ Strategic Planning Department in 2017, then joined Market Value in 2018 as Director of Strategy and Innovation. At the same time, she teaches strategic planning to students at the Audencia group’s communications school.