Retail case study : Alinea, the keys for a merchandising experience optimized
Sunday 20 January —
14:00
- 14:30
The retail lab
Description
From brand perception to customers commitment, merchandising creates emotion and is a major factor in the buying decision. Through Alinea case study, we will understand how a retail space is segmented and how lighting helps to better understand each sector.
Participants
Corentin NicolasExecutive Retail Creative Director - CBA
Eric MatignonManager - Light in Shop
Corentin Nicolas
Executive Retail Creative Director - CBA
Corentin has sharpened his talents in renowned Parisian agencies and proven his creativity via numerous projects, such as: SkyTeam and Air France airport lounges; concept stores for: Neuhaus Belgian chocolates, French Malongo coffees; European malls; restaurants; shop-in-shop; signage and various luxury concept store brands. A perfectionist, he is always looking for the right way to express ideas in a contemporary context. Corentin has a sparkling mix of ambition and curiosity, with a keen sense for colours and materials. He is mad about architecture and furniture and he is the key element in the completion of projects. He fosters the perfect partnership with a fully integrated Open D Design Studio multidisciplinary team.
Eric Matignon
Manager - Light in Shop
After more than 15 years in high tech, Eric took over LIGHT IN SHOP, a French retail lighting designer and manufacturer. Our mission is to bring the most of LED technology to retail merchandizing. Through innovative light spectrum and lighting solutions, we can then enhance retail emotions with lights by making the store more attractive and emphasizing specific parts of the shopper journey.