Pop-up store : the keys to success in 2018
Friday 7 September —
14:00
- 14:30
The retail lab
Description
Pop up stores are physical stores rented for a short period of time and set up to seize a retail opportunity or to perform in a communication event. They now have became part of the landscape, but are they all that successful? What lessons can be learnt to make the best of it ?
Participants
Thierry BisselichesCo-founder, Real Estate Director & Event - My Pop Up Store
Adrien BisselichesCo-founder, Management Director / Shops - My Pop Up Store
Thierry Bisseliches
Co-founder, Real Estate Director & Event - My Pop Up Store
Thierry has worked, by the past, in strategy consulting at CVA and has managed the subsidiary of a cosmetics brand in New York. Today, he is head of real estate and event market for My Pop Up Store.
Adrien Bisseliches
Co-founder, Management Director / Shops - My Pop Up Store
Adrien has worked by the past in management consulting and has established his office. He is in charge today, for My Pop Up Store, of all the retail activities.