Physical retail: The counterattack! The example FNAC DARTY
Tuesday 10 September —
12:00
- 12:30
The retail lab
Description
FNAC DARTY marked the evolution of the distribution with an exemplary omnichannel strategy combined with a reinvention of the layout of the points of sale: analysis of a French success story.
Participants
Thierry DurandeauHead of Concepts, Architecture & Works - FNAC-DARTY
Jessica DorletProject manager - FNAC-DARTY
Coralie VasseurCo-founder - DecoWorkers
Thierry Durandeau
Head of Concepts, Architecture & Works - FNAC-DARTY
A DPLG-qualified architect by training (Graduated in architecture from the Ecole Paris-Val-de-Seine), Thierry has ample experience in commercial and retail architecture projects both in France and internationally. Having joined Fnac in 2013, he currently leads three groups in the FNAC-DARTY group (Concepts, Architecture & Projects, Maintenance). With his teams, he is in charge of the development and implementation of various retail concepts, as well as the diversification of store formats rolled out in France and abroad (Europe, West Africa, and the Middle East), both as subsidiaries and as franchises. The management team of this concept has recently been recognized for its work by the French Institute of Design (Janus of Commerce for the Fnac Connect concept).
Jessica Dorlet
Project manager - FNAC-DARTY
Coralie Vasseur
Co-founder - DecoWorkers
A co-founder, along with her associate Jean-Baptiste Vial, of DecoWorkers – a professional community and marketplace for architecture, decor, and design called Splandeed.com, Coralie is also an interior decorator (the Carnets Libellule firm) and Communications Manager for the Francophone Union of Interior Decorators (UFDI). “I live my trade as an interior decorator with great passion, and I do everything I can do promote this industry. I particularly love highlighting innovative initiatives and industry stakeholders who are shaking things up.”