January 18-22, 2024 September 05-09, 2024

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Phygital and luxury

Saturday 18 January — 16:00 - 16:30
The retail lab

Description

The fashion and luxury industries have been well established for centuries, but the new disruptive digital environment is causing these industries to rethink their brand offerings with a phygital experience.

Participants

Wided BatatDoctor and professor specialized in experiential and digital marketing

Wided Batat

Wided Batat

Doctor and professor specialized in experiential and digital marketing

Doctor and professor specialized in experiential and digital marketing; Wided Batat helps companies, organizations, and executive teams with the logic of continuous efforts in terms of innovation, progress, respect, responsibility, performance, and profitability.

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