Olfactive marketing : the power of perfume
Sunday 9 September —
12:00
- 12:30
The retail lab
Description
How to make the difference on a market soaked with visual and sound requests ? Under-estimated and nevertheless the most powerful of the 5 senses, the sense of smell is full of surprises. Brands are fully aware of this : perfuming spaces is a key for success !
Participants
Stéphane ArfiFounder & CEO - Emosens
Stéphane Arfi
Founder & CEO - Emosens
Stephane Arfi illustrates perfectly the adage "When we want, we can". His first professional experience was in a publishing house as a commercial, before becoming the commercial and marketing Director and finally the General Director Associate. In 2009, he creates his own company, combining his knowledge of marketing with his passion for perfume. Emosens has became, only in a few years, the leader in olfactive marketing.