January 18-22, 2024 September 05-09, 2024

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Materials and brands identity in merchandising

Sunday 8 September — 14:00 - 14:30
The retail lab

Description

A brand is established on a territory, with its history, its logo, a well-defined color… but what is its material? In the age of digitalization, the enchantment of the point of sale & the creation of experiences are challenges for brands.

Participants

Albert BenguiguiFounder & CEO - American Supply & Material Identity Management

Albert Benguigui

Albert Benguigui

Founder & CEO - American Supply & Material Identity Management

Albert Benguigui is the CEO of American Supply, the leading designers of creative and innovative merchandizing materials and privileged partners of major international luxury and retail brands as well as designers. American Supply possesses a unique approach in the development of innovative support materials in accessories and couture, architecture and design, packaging, merchandising and POS, window–displays and events. The company has been inspiring professionals in the luxury and related industries since 1948.

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