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Kickstarting B2C via marketplaces: what challenges?

Saturday 19 January — 13:00 - 13:30
The retail lab

Description

Many brands want to increase their sales and better control their image by taking in charge their presence on online marketplaces. However, going from B2B to B2C in this complex sector is a high-stake enterprise.

Participants

Martin GentilCo-founder & CEO - Diatly

Martin Gentil

Martin Gentil

Co-founder & CEO - Diatly

Co-founder and CEO of Diatly, Martin Gentil, has been working in digital retail for over 10 years. He launched Diatly in 2012, and his team has accompanied hundreds of brands in their development on digital marketplaces. A specialist in marketplace retail, Martin collaborates closely with the main digital players, both marketplaces and brands. He will share his unique expertise and vision on this must-have – though highly complex – sales channel.

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