INTUITION & DATA: ANTICIPATING THE NEW CONSUMER NEEDS POST COVID-19
Thursday 10 September —
18:00
- 19:00
The Talks
Description
COVID-19 has disrupted the notion of business as usual, forcing brands to rethink their assortment strategies through the lens of this “new normal.” From how we work to how we heal - FS will discuss how understanding these shifts will be crucial to creating products as solutions post pandemic.
Discover a MOM products selection that fits the new consumer's needs.
Participants
Jaye Anna MizeHome Director, Fashion Snoops Design and Trend Consultants
Carrera KurnikCulture editor and consumer insights strategist - Fashion Snoops
Jaye Anna Mize
Home Director, Fashion Snoops Design and Trend Consultants
Jaye is Vice President of Creative - Home Interiors + Design Division for the trend-forecasting agency, Fashion Snoops. With a passion for trend psychology, technology and design, Jaye has branched across fashion into home interiors through her development in trend forecasting over the past 15 years. Working with major brands world wide, Jaye spends her time covering international events and analyzing key cultural influencers within the home & interior markets to produce macro and micro projections. She is skilled in understanding consumer behavior and how that connects to product and brand development, lifestyle forecasting, and retail strategies.
Carrera Kurnik
Culture editor and consumer insights strategist - Fashion Snoops
Carrera is a culture editor and consumer insights strategist at Fashion Snoops with a wide range of experience trend forecasting and concept designing for top brands. With experience and education spanning from Toronto to New York to Hong Kong, Carrera's global insights are helping brands gain certainty in uncertain times.