How to increase the value of the "Made in France" in retail internationally?
Sunday 20 January —
15:00
- 15:30
The retail lab
Description
To attract a more and more aware consumer, the brands must renew the symbols of France internationally in retail : more lifestyle, more experiential, less 1st degree. Benchmarking and analysis of a successful retail behavior.
Participants
Valérie HaloRetail Advice Director - Carré Basset
Valérie Halo
Retail Advice Director - Carré Basset
Valérie graduated from ISCOM specialized in marketing & communication. She has made her marks in design agency on 360° issues for the past ten years. Passionate about luxury brands, she joined Carré Basset agency in 2015 and has been in charge of key accounts such as Moët & Chandon, Hennessy, Van Cleef & Arpels or Chloé. While at Carré Basset, Valérie has flourished, particularly by cultivating the experiential dimension that makes the point of sale a temple of the brand. Naturally, in 2017, she became the head of the Retail Department of Carré Basset, jointly with Creative Director Dimitri Rastorgoueff. Carré Basset is the catalyst allowing the brand to find the resonanting point between their story, their future, their singularity, and their audience. Since 1995, the agency has worked with the greatest luxury houses as well as ones with a premium dimension for their brand strategy and the application in Branding, Packaging, Retail and Digital. Valerie’s most beautiful signatures include: Boucheron, Audemars Piguet, By Kilian, Roger & Gallet and Casa Dragones.