How to enhance a sustainable and ethical luxury offer on an e-commerce site?

Maria Fernanda Hernandez Franco

Director of global Sustainable projects and platform at LVR.com

Fourteen years of professional experience working and studying in Canada, Spain, Mexico, Switzerland, Italy. Law, negotiation, social responsibility, digital marketing, and public relations. Her international background and network, stimulated her to drive projects by connecting cross-cultural business initiatives, increasing brand awareness and positioning through marketing and creativity in a broad spectrum of industries: e-tail, fashion, design, art. Given her background in s social responsibility and sustainable initiatives, currently, She directs the global Sustainable projects and platform at LVR.com. LVR Sustainable, A platform where to find a curated selection of cool design and fashion brands. A destination, where the community interested in lifestyle, planet and its inhabitants. Moreover, the section of special projects focused on, creativity and social responsibility initiatives. She has collaborated in her global projects with personalities and institutions, such as Patricia Field, Palais de Tokyo, Soumaya Museum, Simon de Pury, Sotheby’s, Hector Zamora, amongst others. Connecting the right people to join forces in the benefit of great projects can be the difference. Fernanda envisions her projects through equality and human empowerment.