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HOW LIVESTREAMING IS TRANSFORMING CHINA’S E-COMMERCE

Wednesday 16 September — 18:00 - 19:00
The Talks

Description

Retail is fast evolving in the China market, and Alibaba has been pioneering livestreaming as an innovative combination of shopping and entertainment. As the retail industry looks to navigate disruptions caused by Covid-19, livestreaming has proven to be an even more important means of digital engagement, especially for international brands. Join this webinar to understand how your brand can use Tmall and Tmall Global to reach Chinese consumers & engage with them through Livestreaming.

Participants

Chloé GoncalvesBusiness Development Manager - Tmall Global – Alibaba

Chloé Goncalves

Chloé Goncalves

Business Development Manager - Tmall Global – Alibaba

After 3 years working in Alibaba’s campus in China, Chloé is now based in Paris to help European brands enter the China market through Tmall. Before joining Alibaba Group，Chloe worked as a Digital Marketing & Social Media Manager at Coca-Cola & IBM.

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