From digital to brick and motar: Le Slip Français and it's experience
Friday 18 January —
16:00
- 16:30
The retail lab
Description
How can we translate into physical retail space a digital brand as iconic as the Slip Français ?
The Slip Français and Market Value decode the brand values of the customer experience and will illustrate the "French Touch" in a store.
Participants
Violette WattineGeneral Manager - Le Slip Français
Philippe de MareilhacCEO - Market Value & Managing Diretor - Team Créatif Group
Violette Wattine
General Manager - Le Slip Français
Violette Watine is General Manager at the French Brand Le Slip Français. For more than 10 years, she builds economical value through her values. At her scale, she works with passion to change the world. After a classic education course in marketing development in Procter & Gamble and then in l’Oréal, Violette Watine decided to use her skills to defend her convictions. After her ecological awakening, she created Mademoiselle Bio, he first mutlicanal marketplace for beauty products and bio well- being (1 web site and 10 institute shop). After she gave away her brand in 2010, she created and directed the French subsidiary company of DaWanda, European market place for hand-made, then integrated Envie de Fraises to expend the brand. Today, Violette Watine is general director of Le Slip Français. She now works with Guillaume Gibault to increase the expansion of the brand in France and internationally.
Philippe de Mareilhac
CEO - Market Value & Managing Diretor - Team Créatif Group
Philippe de Mareilhac has a triple expertise in the areas of Strategy Consulting, Marketing, and Retail. Graduate of Sciences Po and Dauphine, he worked for Carrefour Thailand in 1997, he worked in South-East Asia at the purchasing department, electro-photo-cinema-sound sector before turning to Strategy Consulting at AT Kearney, specialized in distribution, an also in retail issues and marketing. For 5 years he worked for Casino, BHV, Les Galeries Lafayette, Chanel, EDF Distribution and Batelco, telecom operator in Barhein, Middle East. In 2004, he became Marketing and Communication Director of the luxury silverware brand Christofle. Member of the Board of Direction, there, he reactivated, during 3 years, all the Christofle marketing levers to give a new breath to the brand : strategic marketing, products creation and development, displays and POS animation, store concept, advertising and PR, published catalogs, website… After 3 years, at the end of 2006, he joined the Design Market Value agency, founded by his father Alain de Mareilhac, as General Manager. He currently manages all the Retail activities of the Creative Team Group and is Managing Director of Team Créatif Group.