Express the spirit of a brand and reinvent it
Friday 6 September —
14:00
- 14:45
The Talks
Description
Established in January 2017 by three architects, Studio AMV has supported the growth of Maison Balmain’s flagship stores. The partners developed a store concept, progressively being established around the world, and redesigned the merchandising strategy.
Nos partenaires : MINI
Participants
Javier Reboll CañadaStore Planning Director - Balmain
Anna Philippou, Marie-Charlotte Prosperi-Fouchard & Victoire GuerlayArchitects - Studio AMV
Olivier WachéJournalist
Javier Reboll Cañada
Store Planning Director - Balmain
I was born in Castellon de la Plana, Spain. I studied Architecture in the Universidad Politecnica de Valencia. I completed my studies in the New York School of Interior Design. My experience in Retail started as Constructor Manager, building Apple stores in Spain. After this I moved to Milan to work for Valentino in the Store Planning team. During this period, I moved to New York for one year to work on US projects. 2 years ago, I had the chance to come to Paris to become the Store Planning Director at Balmain, to create the department and develop the new Concept.
Anna Philippou, Marie-Charlotte Prosperi-Fouchard & Victoire Guerlay
Architects - Studio AMV
Studio AMV is an architecture firm established in January 2017 by three partners: Anna Philippou, Marie Prosperi and Victoire Guerlay. After graduating from different architecture schools, the three women began their professional journeys at Ateliers Jean Nouvel. It was there, in this temple of precision, that the three of them earned their stripes designing projects. The three partners share the same vision of the trade, and of the direction they want to take the Studio. At AMV, every project is examined collectively from the very beginning. Each of us brings her own perspective, her own expertise to the table. From their experience at Ateliers Jean Nouvel, what the three architects remember most is “the constant pursuit of contextualisation and the capacity to adapt.”
Olivier Waché
Journalist
A professional journalist for over 20 years, Olivier Waché specializes in the worlds of home, decor, design, and lifestyle. Working independently over the past decade, he collaborates with many magazines: Ideat, The Good Life, Le Journal de la Maison, Maison Créative, Résidences Décoration, Femme Actuelle… and more. A keen observer of evolutions in living conditions, he worked with le French Design by VIA on the composition of two books as part of the Domovision collection. In 2014, he founded WOC, a writing firm, which provides high-value content and advice to professionals: public relations firms, brands, fine craftspeople, and architects.