January 18-22, 2024 September 05-09, 2024

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China, the new trendsetter of E-retail & New retail

Sunday 19 January — 13:00 - 13:30
The retail lab

Description

China’s economy is driven by -25 years old consumers and revolutionizes today's traditional retail. Learning about how digital China is and understanding its consumers is key in order to successfully enter the market.

Participants

Chloé GoncalvesBusiness Development Manager - Tmall Global – Alibaba

Chloé Goncalves

Chloé Goncalves

Business Development Manager - Tmall Global – Alibaba

After 3 years working in Alibaba’s campus in China, Chloé is now based in Paris to help European brands enter the China market through Tmall. Before joining Alibaba Group，Chloe worked as a Digital Marketing & Social Media Manager at Coca-Cola & IBM.

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