Arty merchandising - Creating WOW moments with StudioXAG

Xavier Sheriff & Gemma Ruse

Co-founders - StudioXAG

Xavier Sheriff Co-founder & Managing Director at StudioXAG Xavier studied Product Design at Central St Martins, working in creative production for high end furniture, art galleries and retail display before co-founding Retail Design Agency StudioXAG in 2009. StudioXAG create inspiring concepts and build standout installations for bold brands within the busiest shopping streets in the world. Visual storytelling is at the heart of the studio’s work, with a strong ability to tailor their approach to the core values and aesthetic of a range of brands across fashion, beauty, lifestyle, performance and luxury sectors including Adidas, Calvin Klein & Christian Louboutin. Gemma Ruse Co-founder & Creative Director at StudioXAG Gemma trained in Fashion Design at Central St Martins with stints working in Paris & London for the likes of Yohji Yamamoto, Hussein Chalayan and Dazed & Confused Magazine before co-founding StudioXAG in 2009. Celebrating it’s 10th year, Studio XAG is now an award winning team made up of 25+ designers, makers and forward thinkers collaborating on projects ranging from show-stopping immersive retail installations to concept shop-fits and global window roll-outs.