Analysis of store geolocation data
Monday 10 September —
11:00
- 11:30
The retail lab
Description
Key tools to interpret geolocalisation data in the retail space for a better understanding of consumer behaviors and strategic merchandising decisions.
Participants
Julien SchmittProfessor of Marketing - ESCP & CMO - Roxwhale
Julien Schmitt
Professor of Marketing - ESCP & CMO - Roxwhale
Julien Schmitt is an Associate Professor of Marketing at the Paris Campus of ESCP and CMO at Roxhwale. He obtained his PhD from HEC Paris in 2009 and has occupied several positions as an Assistant Professor in the UK. His main research interests deal with the topic of in-store consumer behavior. In particular he analyzes the relationship between in-store consumer actions and behaviors and their purchases and elaborates indicators and metrics using in-store shopping behavior to measure store performance. His research has been presented at several international conferences and published in different academic journals.