Oyuna X Pantone: Color of The Year & Dualities Explored
Saturday 18 January —
15:00
- 15:30
What's New? In Retail — Hall 4
Description
Yosra Mahjoub and Oyuna Tserendorj will share the story behind the collaboration between Pantone and OYUNA, showcasing how Pantone Color of the Year 2025, Mocha Mousse, and the Dualities Palette came to life. This engaging case study highlights Pantone’s color expertise and Oyuna’s innovative vision, offering an inspiring look into the creative synergy that shaped these groundbreaking concepts. Together, they’ll unveil the artistry, collaboration, and impact of color on design and culture.
Participants
Yosra Mahjoub EMEA Account Manager - Pantone
Oyuna TserendorjFounder & Designer - OYUNA
Yosra Mahjoub
EMEA Account Manager - Pantone
Yosra Mahjoub joined Pantone in 2019 to support EMEA customers across various industries, providing comprehensive color support from technical aspects to creative solutions. She oversees Pantone dealers throughout EMEA. In addition to being a key customer liaison, Yosra also collaborates closely with Pantone Product Managers and the Pantone Color Institute team to manage custom color projects. Yosra holds an MA degree in Engineering of Business and International Trade from Tunisia. She also speaks Arabic, English, French, and Italian.
Oyuna Tserendorj
Founder & Designer - OYUNA
Oyuna Tserendorj was born in Ulaanbaatar, Mongolia and trained as a clothing engineer in Budapest, Hungary. Her passion for innovation emerged when she transformed a cashmere jumper into a sleeveless top as a teen—a design language she still uses to create the OYUNA ready to wear and home collections. For Oyuna, cashmere is more than luxury; it connects her with the philosophy of freedom, adaptability and lightness of the Mongolian nomadic people, drawing inspiration from the art and culture of the urban landscape of London and the places she’s traveled. These contrasting influences enable her to steer cashmere away from the conservative, opening new possibilities for how it can be sculpted.