How to optimally design your cash-desk merchandising
Monday 9 September —
12:00
- 12:30
What's New? In Retail — Hall 3
Description
Be FOCUSED!!!
FOCUS 1 - The checkout area in the customer journey: A strategic positioning.
FOCUS 2 - Care for the act of purchase, a differentiating factor in the retail customer experience!
- Sanctuarize brand presence
- Build customer loyalty and set up your CRM
- Marketing: develop additional, complementary or iconic sales!
FOCUS 3 - How?
- Activate brand presence, toolbox!
- Seek engagement.
- Develop impulse purchases, a few examples
- Offer the same experience to everyone: be inclusive!
Participants
Clémentine SeysInterior Designer & Retail Consultant
Clémentine Seys
Interior Designer & Retail Consultant
With a Master in Innovation, Design and Luxury, Clementine developed her Interior Design skills at Ecole Boulle, blending Innovation and Tradition. She founded her studio in 2015. She worked successively in design agencies where retail concepts are developed and helped brands to implement their concept in many kind of spaces from the smaller to the bigger. She used to work with Palais des Thés, Gucci Beauty or independent retailers, sharing in these beautiful projects her passion for interior design.