Concept stores are characterized by a precise, well-thought-out assortment of fashion and lifestyle products. To maximize sales, display a consistent store identity and message to customers, a rigorous approach to product selection is required. What's more, the display rules and best practices of these universes differ. How can we combine them to deliver the most aesthetically impactful point-of-sale and the most effective customer experience?
Tatiana de BourguesdonFounder - RETAIL ADVICE & Retail Consultant
Founder - RETAIL ADVICE & Retail Consultant
With a solid academic background, Tatiana de Bourguesdon spent 10 years working for leading brands in the fashion and luxury goods industry. She began her career in the Export department of Etam. She then joined the Prada group's French subsidiary as Retail Merchandising Manager. Passionate about Retail and strengthened by these experiences gained with demanding companies, in 2019 she founded Retail Advice, a Retail consultancy. Her daily presence in stores gives her an excellent knowledge of retail news and trends. Her professional activities take her to Paris, the provinces and abroad.