AI and humans. Battle or cohabitation? How can we put the consumer back at the heart of the retail and hospitality experience?
Monday 20 January —
12:00
- 12:45
The Talks — Hall 7
Description
AI is increasingly becoming part of our daily lives, making many things easier. What if we considered this major societal shift to be a plus? With the time we save, let’s let our imaginations run wild and explore the experiences that retail and hospitality can offer to focus on our needs, build emotion, and bring the human touch to life.
Participants
Vincent GrégoireDirector, Consumer Trends & Insights, NellyRodi
Michael MalapertInterior designer & Founder - MAISON MALAPERT
Christophe PradèreFounder & CEO - INKARNATION
Laetitia NalletJournaliste
Vincent Grégoire
Director, Consumer Trends & Insights, NellyRodi
Vincent Grégoire graduated from Ecole Camondo having studied interior design and design. While still a student, he designed sets and exhibitions, made accessories for fashion designers and designed artwork for advertising. After working as an artistic director and designing exclusive products for the decorator Agnès Comar, he joined the consultancy firm NellyRodi in 1991. As the agency’s creative director, he was responsible for the early creation of the NellyRodi Lifestyle department. Highly dedicated to his customers, he travels the world to identify new trends, markets and consumers. In 2016, he took over the Consumer Trends & Insights pole at NellyRodi, which is the veritable starting point for all of the prospective strategy that the business intelligence and creative intelligence consulting firm provides to its clients. Driven by a desire to share his knowledge and the results of his analyses, Vincent sees his work as making a connection between marketing, creation and communication. Constantly looking for new insights and influences, he immerses himself in the contemporary world to capture and decipher the zeitgeist. In 2003-2004, he was a TV and radio columnist (Canal +, Chérie 25, Europe 1), contributed quotes and interviews to the media (radio, books, television, magazines) and wrote articles for the press (current events and trends pages). This “trend hunter” is however above all a creative and someone who is capable of questioning the connections between brands and the new trends that he discovers, explores and comes to understand as he travels around the world.
Michael Malapert
Interior designer & Founder - MAISON MALAPERT
Maison Malapert is an interior architecture studio founded in 2017 by Michaël Malapert in Paris, specializing in the creation of hospitality spaces. Every project is meant to tell a unique and timeless story. Our commitment to excellence and our passion for interior architecture are reflected in every project. Thus, every detail is meticulously designed and crafted with a high-end artisanal spirit. Our design choices aim to create spaces that promote meetings and exchanges. To achieve this, it's about infusing energy into the spaces while supporting their opening. Over the years, Maison Malapert has expanded its team and its references by developing projects with different hotel groups but also with chefs and independents. In 2018, the agency won the ArchidesignClub award. In 2021, the agency won the Janus for living spaces, a prize of excellence awarded by the French Institute of Design.
Christophe Pradère
Founder & CEO - INKARNATION
Following his internal studies in marketing between Paris, Berkeley, Tokyo and Beijing and a design training at the Milan Domus academy, Christophe Pradère began his career in Asia as brand marketing manager for a skincare brand. His career then led him to Havas / Euro RSCG design in France where he was responsible for the corporate and retail poles, earning the trust of numerous major global brands. At the end of 2000, Christophe created a global design entity for luxury and prestige industries, within BETC, that he named BETC Design. As the CEO of the agency, he rapidly grew to reach today's level of a total of 50 employees operating worldwide both on the western market as well as the Asian one, expanding BETC's integrated services throughout SEA. And he established a first hub in Shanghai. Today he is the founder of InKarnation, a new breed of Brand consulting company, a collaborative plateforme for helping Brand & Business to face and adapt their strategies to Society deep and accelerating evolutions and Consumption unpredictable & random mutations. Christophe creates brand experiences through a holistic approach to design & communication, enriched by anthropology and sociology, using a methodology he developed based on brand rituals. He also intervenes at several higher-level educational institutions such as the Parsons School, IFM, ESSEC, SKEMA, Sciences-Po… He has been creating new brands mainly in the Cosmetic and Spirit category, with the world leader of each of these categories. His major clients in beauty have been: LVMH, DFS, Sephora, Guerlain, L'Oreal, Shiseido, Esthée Lauder, Coty, Amore Pacific, Jawha, Jala, Pecholin, Florasis, Perfect Diary...
Laetitia Nallet
Journaliste
Laetitia Nallet is radio and TV journalist who specializes in themes related to the home. She presented the “Côté Maison” show on France 3 for 15 years, as well as features on France 5 and France 2. On RTL, she created and presented “Maison, jardin, cuisine” (Home, garden, kitchen) for 12 years. This show attracted 2 million listeners. She has worked with many women’s magazines, and you can read her sage opinions in Art & Décoration. Today, she has created her company, Laetitia Nallet Production, which produces lifestyle magazines and podcasts and hosts conferences. She also works regularly for BFM PARIS IDF and RMC.