Baccarat x Maison&Objet : a double birthday event
Published on 5 January 2024
For the anniversary edition of the January trade fair, Maison&Objet has invited Baccarat to make the event sparkle with "Alchemy, the immersive experience”, an unprecedented visual journey through the ateliers of the Manufacture, which is celebrating its 260th anniversary in 2024. An exclusive encounter highlighting creativity, boldness and innovation, propelling excellence to new horizons.
"Alchemy, the immersive experience” is a visual journey showcasing a shared vision of creativity, boldness and innovation. The Maison, which is celebrating its 260th anniversary, and the trade fair its 30th share a playful vision of the future and are united by a common ambition: to take luxury into new realms. An expression of the French and international creative scene for thirty years, the Maison&Objet trade fair is an opportunity for Baccarat to shine a light on the captivating world of a heritage that continues to reinvent itself.
A fertile ground for artistic expression and innovation for emerging creation, the thirty years of Maison&Objet are an opportunity for Maison Baccarat to deploy the captivating story of a centuries-old heritage that continues to reinvent itself. In more than two and a half centuries, the objects created in the Manufacture's workshops, not content with perpetuating ancestral know-how, transmute materials to tell each era’s story better—the constantly renewed techniques of Baccarat's “artisan-alchemists” crackle cultural heritage with new creative fires.
“Alchemy, the immersive experience” is a sensory experience housed within the fair against a backdrop of flamboyant red - the very hue of the furnace from which the crystal emerges - and a journey through the ateliers of the Manufacture. A poetic manifesto that explores Baccarat's captivating voyage through the ages, from yesterday to today, and beyond, towards tomorrow.
Maison&Objet Paris - 18-22 Jan. 2024 - Hall 7
