That’s the percentage of Millennials that will buy from and recommend a brand whose social and environmental practices they trust*.
For today’s highly engaged generations Y and Z, simply having a good product isn’t enough to trigger a purchase. The product must also have a social and human element that makes it meaningful. If the firm ticks all the boxes, however, digital natives in their twenties and thirties will readily promote it by sharing their experience. MAISON&OBJET will dedicate its next annual theme to this engaged and “augmented” generation: (RE)GENERATION.
*Millennial Pulse Study, The Shelton Group 2018
The new generation is here
The new generation is here
Stay tuned!
Following… #4 Vinicius/Interior designer – Brazil, #5 Juliette/Student (Duperré School) – Paris /// #1 Camille/'Camille Enrico Paris' Designer