As Director of the BHV Marais, household purchasing and Eataly Paris Marais, her mission is to curate a creative, unparalleled and multi-faceted offering. Each day, she strives to spark customers’ inspiration and invites the most on-trend brands of the moment to showcase their creations in-store, ranging from Farrow&Ball and Kartell to Market Set and Urban Culture.
Self-portrait. We invite professionals from the lifestyle, culture and communications world to snap six shots that sum up their story. Smartphone in hand, they have fun revealing all the little nothings around which their world revolves. It’s time to take a peek behind closed doors.
“A lot of my time is shared between the BHV Marais and Eataly Paris Marais. I
glean inspiration from these ever-changing hives of activity and the people who go there to seek out new experiences each day.”
Useful object
“I’m tall (5 foot 10), so to preserve my back I rapidly adopted the Bloon ball seat, which is not just comfortable but practical and elegant, too. It’s been with me ever since I first arrived at the BHV Marais.”
Futile object
“My fortune teller ball, which was a gift from my team! It randomly answers all your questions... as long as they’re totally futile!”
Good luck charm
“The photo of my kids that was taken in the photo booth at the BHV l’Homme food court, the photos of people that are dear to me, the little note from Oscar Farinetti sharing his thoughts on the world!”
A souvenir
“Keepsakes from past campaigns that I simply can’t bear to get rid of! The Mary Poppins snow globe, the invitation wall behind my desk, the signed pink cycle helmet from my first-ever campaign on joining BHV. I like holding onto objects that remind me of good times! I keep all of my friends’ wedding invitations and birth announcement cards!
Current crush
“An Eataly Paris Marais panettone! I love all the different flavours and you’ll always find one in my office. My current favourite is the pistachio cream one - it’s to die for!”
As part of Digital Days Trendy Deco, Hélène Pasteur, Director of Home purchases at the Galeries Lafayette and the BHV Marais, has picked out for you her design favorites.